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Can we make water famous?

  • Can we make water famous?

About the entity

Isle Utilities
Innovation consultancy specialising in the development and commercialisation of emerging technologies in the water & environmental sectors.


An innovative project to help the water utility sector engage directly with the public will be revealed at this week’s Water Action Platform webinar, which takes place on Thursday, 26 August.

With increasing scrutiny from regulators and the public for water utilities to reduce pollution incidents, invest in infrastructure and reach net zero carbon emissions by 2050, there has never been a more pressing need for the industry to communicate the challenges it is facing.

“At our recent zero pollutions event, the over-riding message from industry, regulators and NGOs was the urgent need for collaborative, independent external communications to help members of the public understand the complex issues around water,” explains Piers Clark, Isle chairman and host of the Water Action Platform webinars.

“As Philip Dunne MP, chair of the UK Parliament Environmental Audit Committee, said during the keynote address, there needs a united voice to communicate with the public.

“The good news is a solution is already underway. A public-facing, multimedia, positive news platform all about water is due to launch later this year. Called Make Water Famous, it will be run by a group of journalists with extensive experience of working and around the water industry.”

Membrane technology

As well as the the usual Water Action Platform updates, the open webinar will also feature an innovative new technology from Agua Via, a UK company bringing to market a low-energy, high-purity technology based on unique one-atomic-layer thick membranes capable of delivering water for domestic, industrial and agricultural use. Water can be produced from any water source, including wastewater remediation and desalination, at the lowest energy possible.

In addition, Piers Clark will be interviewing Dr Gurdev Singh, deputy director of the technology department at PUB - Singapore’s national water agency - about the utility’s Global Innovation Challenge. The initiative seeks to a​ccelerate the discovery and adoption of digital solutions and smart technologies to improve operational excellence and meet future water needs.

Hosted by global technology and business consultancy Isle, the Water Action Platform is a global initiative that brings water companies together to share knowledge and innovation across the world. The webinar takes place on Thursday 26 August at 7.30am and 4.30pm BST.

Click here to sign up to receive the invitation. To register and find out more>

Image and caption

An image for use with this press release can be downloaded here or email

Caption: A public-facing, positive news platform about water is due to launch later this year.

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