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Water: the economic equalizer Davos cannot afford to ignore

About the blog

James Rees
An international corporate advisor with over 25 years of experience, James is the founder of Noverram, a consulting firm that provides strategy and capital advice for water and sustainability-focused companies.
  • Water: the economic equalizer Davos cannot afford to ignore

When leaders gather in Davos under the World Economic Forum's 2026 theme, "A Spirit of Dialogue," they will focus on cooperation, responsible innovation, and inclusive economic models. If there is one resource that crosses across every pillar of discussion, it is water. Water is no longer an ESG topic, it is the economic equalizer of the decade. It is a system level risk that can make or break national stability, corporate resiliency, and economic prosperity.

Global freshwater demand is on track to outstrip sustainable supply by about 40% by 2030, according to the Global Commission on the Economics of Water and WEF briefings. This is not a distant scenario, it is within a single capital-asset cycle for most companies.

The emerging water gap is not only about climate and population growth, but also about leaky water networks, aging infrastructure, and surging industrial demand.

Water is a system level risk that can make or break national stability, corporate resiliency, and economic prosperity

The International Energy Agency estimates that global data-center water use is roughly 560 billion liters per year and could rise to 1.2 trillion liters by 2030, equivalent to the annual consumption of more than four million U.S. households. Overlay that with agriculture, which still accounts for about 70% of global freshwater withdrawals.  Even where factories, buildings, and farms are becoming more water efficient, aggregate withdrawals in many basins continue to rise faster than savings.

In the United States, the Environmental Protection Agency estimates $625 billion in drinking water investment needs over the next 20 years. Bluefield Research estimates that one in five gallons of drinking water is lost before it reaches a customer or is properly billed. This estimate may be conservative, as many utility reports are self-audited or lack independent verification. The loss in the United States alone is approximately 9.3 trillion liters per year. To conceptualize it graphically: if you placed 500 ml water bottles end-to-end, there would be enough bottles to circle the globe approximately 100,000 times. The magnitude is staggering.

Many global conversations focus on innovation and collaboration as the agenda items for action. Yet this framing, while well-intentioned, may miss the mark. The limiting factor is not innovation. Solutions already exist that can make substantial, measurable impact on reducing water losses, improving water efficiency, assessing water balances, and enabling predictive, data-driven decisions. One bottleneck is corporate procurement and risk appetite. Large companies sit on the most powerful lever in the system: they can adopt, aggregate, and scale solutions that small technology providers and solution vendors cannot achieve alone. Large corporates hold one of the keys to catalytic action.

As Davos 2026 convenes, the hope is not merely that water receives prominent agenda space but that tangible commitments emerge and are broadly communicated

To the point of harnessing influencing decision making companies, The Water Resilience Coalition, a CEO-led initiative convened by the Pacific Institute and UN Global Compact, aims to recruit 150 of the world's most influential companies by 2030 with the potential to influence one-third of the world's water withdrawals.  By uniting a critical mass of influential companies by 2030 to build water resilience in at least 100 priority, highly water‑stressed basins, will enhance water security for billions of people and enabling equitable access to water, sanitation, and hygiene.

Another challenge involves the financial markets' ability to appropriately assess and fund water technologies, projects, and programs. Capital markets remain inefficient at pricing, funding, and scaling water solutions at the speed required. Blended finance using development banks, philanthropies, or government capital to de-risk projects and act as cornerstone investors so traditional commercial lenders can co-invest or follow also offers promise, however, this model remains in early stages.

Some more advanced programs have emerged, for example, the water-positive market, in which corporations that have publicly committed to creating a net benefit for the basin in terms of water quantity, quality, or access. Companies making these commitments includes data centers, beverage, FMCG, agricultural, and other companies. However, many of these investments have been one-off projects, not scaled within the country of deployment, let alone globally.

Water is the economic equalizer. As Davos 2026 convenes, the hope is not merely that water receives prominent agenda space but that tangible commitments emerge and are broadly communicated. What is required now is institutional change: deeper collaboration across sectors and geographies, coupled with financial structures that prioritize deployment over discussion. When one corporation successfully deploys a water solution across operations, others should follow. When one utility invests in non-revenue water reduction, regions take notice. When development banks structure blended finance for water infrastructure, commercial capital flows.  Action creates action. Communication amplifies the ripple effect.

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