The Canadian Hydropower Association (CHA) – the national voice for hydropower in Canada – announced that it is changing its corporate name to WaterPower Canada (WPC). This name change reflects the organization's commitment to provide clear and effective messaging to stakeholders and the public.
"This new corporate identity will capitalize on the great work accomplished over the past two decades, while embracing change. It will also help showcase the tremendous innovation, research and leadership role our industry plays both nationally and internationally", noted Anne-Raphaëlle Audouin, President of WaterPower Canada, adding that "our core objective remains to significantly contribute to Canada's climate action efforts and be recognized as the country's main clean electricity asset, providing more than 60% of Canada's electricity with the potential to do much more!"
Founded in 1998, the organization will continue to be membership-driven, and will operate under the same governance structure, through an elected representative Board of Directors.
"Waterpower is entrenched in Canada's proud history of renewable electricity generation, yet there is an opportunity for it to play a pivotal role in helping Canada reach its clean electrification objectives thanks to its tremendous storage, resiliency and response attributes" said Mike Martelli, President, Renewable Generation at Ontario Power Generation (OPG) and WPC Board Chair.
The new name is effective immediately, and will be implemented across the organization's activities. Consequently, the CHA's annual Forum will be rebranded as the WaterPower Canada Conference and will take place September 25-26, in Montréal. More details on the WaterPower Canada Conference will be available in the coming weeks.