With the weather set to turn colder in the coming weeks, homeowners are being urged to make preparations now to help stop any serious issues in the future.
During the campaign, customers are being asked to lag their pipes, both outside and inside their homes, as well as in lofts and garages.
They’re also being advised to keep their heating down low even when they’re away, and locate their stop taps, to help reduce the risk of any damage.
It follows on from the severe weather experienced last year, known as the ‘Beast from the East’, which saw an increase in leaks on customer-owned pipes, in part due to homes not being ready for the extreme cold snap and subsequent rapid thaw.
Charlotte Allen, marketing manager, who has spearheaded the campaign, said: “It’s easy to forget how important it is to protect your home for the winter months, so we’re hoping it will remind customers to take some simple and basic steps to protect their property.
“We’ve tried to reach as many customers as we can through a variety of different channels, and we’re delighted at how it’s been received.”
As part of the campaign, various adverts will appear on radio and Youtube, as well as on social media.
The company has also conducted a survey to see how many of its customers are ready for winter.
Two-thirds of respondents admitted to prioritising buying gloves, hats and scarves over buying items to protect their homes, with only 14 per cent saying they lagged their pipes.
Following the survey, the company joined forces with Mark Millar, from DIY SOS, who was interviewed on various radio stations to offer tips and advice to homeowners on how to protect their property, and explain how important it is.
The company is also asking customers to look out for their neighbours, making sure they give them a hand, if they need it, and alerting people to the priority services register, which will mean the company is aware of their needs and are able to help them during operational emergencies.
To find out more about the company’s hints and tips to protect your home, visit thameswater.co.uk/winter.
