Xylem Vue was recently honored with the Citation of Excellence in Advertising in the Best Design category at WEFTEC 2025, one of the leading events in the North American water sector.
The award, presented by Howard Carter, President of the Water Environment Federation (WEF) and promoter of WEFTEC, recognizes aesthetic appeal and clever communicative excellence in advertising campaigns in the water sector published in the federation's own magazine, and singled out the design of the Xylem Vue campaign in 2025.
According to Xylem Vue, this recognition reinforces the company's position as a “leader in water digital transformation
According to Xylem Vue, this recognition reinforces the company's position as a “leader in water digital transformation,” emphasizing that its innovative approach “is not only based on technology, but also on how that technology is more effectively communicated to the market. This mirrors exactly what we do to simplify water management.”
WEFTEC 2025
The event at which the award was presented, held from September 27 to October 1, is one of the most important dates in the industry calendar. This year's show and conference was the 98th of its kind, bringing together more than 1,000 exhibitors and nearly 20,000 visitors from over 100 countries. Its international scope and reputation make it a key showcase for industry players.
One of these players was Xylem, whose stand attracted hundreds of visitors and experts eager to learn about the company's latest developments. Highlights included more than 25 talks held at the booth on topics such as AI, sustainability, cybersecurity, Per- and Polyfluoroalkyl Substances (PFAS), and data silos. One of the most interesting sessions focused on the smart water management and reuse project at Manchester City FC, as well as the presentation on water security collaboration, which explored Xylem's partnership with Amazon.
This award reinforces the international profile of Xylem, represented by the Xylem Vue platform, and strengthens its position in the global water industry. Recognition by the WEF at such a prestigious event as WEFTEC is a milestone that enhances its standing with customers, partners, regulators, and industry media.
