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Kurita and Fracta launch joint Digital Transformation Development Project for water treatment

  • Kurita and Fracta launch joint Digital Transformation Development Project for water treatment

About the entity

Kurita Water Industries
Japanese manufacturer, providing water treatment chemicals and facilities as well as process treatment chemicals.

Kurita Water Industries has launched Meta-Aqua Project jointly with Fracta, a subsidiary and AI startup based in the United States. In this project, the companies will work on the digital transformation and development of AI and IoT products for the water treatment industry. To mobilize this project, Fracta established Fracta Leap in May this year, which specializes in digital technologies used in water treatment.

The Meta-Aqua Project aims to build innovative digital solutions for water treatment by integrating Kurita's technologies and expertise in water treatment with Fracta's advanced technologies and expertise in AI. By making full use of machine learning, simulation technologies, and other technologies, the companies will provide leading-edge technologies to improve operation efficiency and smarter management services of water treatment facilities to customers. Concurrently, innovative approaches to increase efficiency of Kurita's internal activities, such as automation utilizing machine learning for the design of water treatment facilities.

In April 2020, Kurita established its Digital Strategy Division to promote its digital transformation, aiming to break away from existing business processes, business models and create new customer values to accelerate its business transformation. The Meta-Aqua Project, launched as a part of these activities, is the first full-scale joint project between Kurita and Fracta. Through this project, the companies also aim to create further business synergies.

Established in 2015, Fracta has been operating a software service business, which utilizes AI to solve the social problem caused by the breaks and leaks of aging water mains in the United States, the United Kingdom, and Japan. Fracta Leap holds similar aspirations, aiming to solve the social issue of serious water shortages around the world by applying AI technologies to reduce the cost and extend the life of social infrastructure related to water.

Fracta Leap has engineers who belonged to Fracta. To accelerate the Meta-Aqua Project, Fracta Leap is proactively recruiting data scientists, software engineers, UI/ UX designers, and other human resources. It plans to establish a workforce of 30 to 40 employees within a few years.

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