NORMA Group has launched a sales partnership with Kanok, a Thai company specializing in agricultural irrigation systems. Kanok has been supplying customers in Thailand with compression fittings for agricultural applications on behalf of NORMA Group since March 2022. The cooperation strengthens NORMA Group’s water management business in the Asia-Pacific region.
Dr. Michael Schneider, CEO of NORMA Group: “Demand for efficient irrigation methods is growing steadily throughout the world. Our water management solutions ensure that water is delivered to where it is needed without waste. Kanok, our new distribution partner, has extensive expertise in the growing Thai market for agricultural irrigation solutions. This cooperation provides us with additional sales resources and further expands our water management business in the Asia-Pacific region.”
In financial year 2021, NORMA Group generated approximately around a quarter of its consolidated sales in water management. The water business is particularly strong in the Americas. Business in Asia and Europe will be expanded further in the years ahead. In the Asia-Pacific region, NORMA Group already provides water management solutions to customers in the Philippines, Malaysia, Indonesia, Vietnam and Australia. NORMA Group is tapping into new market potential in Thailand through its cooperation with Kanok. Thai customers benefit from short transport routes and optimized delivery times, thanks to the fact that the products are manufactured at NORMA Group's production site in Ipoh, in neighboring Malaysia. Kanok will supply customers in Thailand with the NORMA Group range of compression fittings, including NORMA PN 16 and NORMA PN 10.
“We are really looking forward to working with NORMA Group”, said Kanok's Managing Director Pholkrit Kanoksinpinyo. “As part of the cooperation, we will further expand our irrigation piping capacities and develop water piping for the NORMA PN 16 compression fitting.”
Kanok is a Bangkok, Thailand-based company specializing in the distribution and production of water management solutions for the agricultural and plumbing sectors. Its product portfolio includes more than 6,000 products, including water pipes, valves and sprinklers. Kanok supplies customers in the hardware, plumbing and agricultural sectors throughout Thailand.