Smart Water Magazine’s audience increases 54% in the last year and hits 100,000 monthly page views
In November of 2021, SWM’s audience reached for the first time the milestone of 100,000 page views per month and continues to grow. This represents an outstanding 54% year-on-year growth.
The number of monthly users has also experienced a remarkable 57% growth compared to November 2020. Users have increased in all five continents, with audience growth in Asia standing out with 134% more users.
Next January we’ll celebrate Smart Water Magazine’s three-year anniversary. Created by the iAgua team, SWM was launched as an exclusive online media platform specialized in delivering up-to-date water-related news for water industry professionals around the world.
In May 2020 we took a step further with the launch of Smart Water Magazine Bimonthly. Through interviews, feature articles, opinion pieces and our own sections, the magazine gives a voice to key players in the water industry and has quickly become a global leader with a huge impact on the water community. Our digital project also expanded with SWM Webinars, a fundamental way to stay connected as the digital sphere gained momentum in the field of communications and marketing.
In November of 2021, SWM’s audience reached for the first time the milestone of 100,000 page views per month and continues to grow
The quality and timeliness of the content published, both in the form of news and blogs, are driving SWM to become an undisputed leader in water sector news. The most viewed content by the 64,688 users that visited SWM in November 2021 include:
The September issue of Smart Water Magazine Bimonthly, featuring Piers Clark, Founder and Chairman of Isle Group on the cover, and many examples of how water companies are embracing innovation, has been a favourite of the audience.
Released near the end of November and with over 5,700 views in just a few days, it seems it might beat all records in the coming months. In the most recent issue of SWM Bimonthly, we heard about the Asian Development Bank’s work to drive water security and resilience from our cover person Neeta Pokhrel, who heads the ADB’s Water Sector Group.
A blog post by Schneider Electric’s Alain Dedieu looks at hydraulic modelling software for water and energy networks as a way to make sustainability a profitable investment.
Global water technology company Xylem is joining forces with Manchester City Football Club manager, Pep Guardiola, to promote public engagement on the world’s water challenges.
We cannot talk about Smart Water Magazine’s audience without highlighting our significant online community of followers on social media. Smart Water Magazine gives top priority to its social media profiles, posting daily on Twitter, Facebook, LinkedIn and Instagram. Relevant content is key to the on-going growth in the number of followers over the past year, where the number of Linkedin followers has more than doubled up to the current 6,750.
After these three years informing about the intense activity of the water sector across the world and connecting the water community, our audience figures represent the consolidation of Smart Water Magazine as the digital medium of choice for the water sector.
In 2022 stay tuned for new developments from our side as we continue to move forward to become a world leader in water information: a printed magazine, our own events, and a lot more is in store.
Our audience figures represent the consolidation of Smart Water Magazine as the digital medium of choice for the water sector.
Alejandro Maceira, Director of SWM, said: “Three years after its launch, Smart Water Magazine continues to reach milestones in a dazzling race towards world leadership in water information. Thanks to the excellent work of our entire team, the most influential professionals and companies in our industry have made SWM their communications platform of choice, in record time. It is a source of pride, but also a great responsibility. We will continue to strive to live up to it”
"We are very pleased with the growing interest in Smart Water Magazine. These audience figures consolidate us as an international reference. Many thanks to all the readers and sponsors who are supporting the project. In 2022 we will continue working to lead the communication in the water sector worldwide,” highlighted David Escobar, Partner of SWM.
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