Water.org has launched Get Blue™ in Davos, Switzerland, as global leaders gather for the World Economic Forum Annual Meeting 2026. The initiative brings together Gap Inc., Amazon, Starbucks, and Ecolab, aligning corporate leadership and consumer engagement to help expand access to safe water and sanitation worldwide.
The announcement comes as the scale of the global water challenge remains stark. An estimated 2.1 billion people do not have access to safe drinking water, while 3.4 billion people lack adequate sanitation services. These gaps continue to affect health outcomes, economic productivity, and educational attainment, particularly in low-income and vulnerable communities.
Get Blue encourages companies to integrate water considerations into their business strategies & aims to generate sustained funding for Water.org’s market-based approaches
Get Blue has been developed as a long-term platform encouraging companies across sectors to integrate water considerations into their business strategies. Through brand-led activations, partnerships, and customer-facing initiatives, the campaign aims to generate sustained funding for Water.org’s market-based approaches that support household-level water and sanitation solutions.
“At Gap Inc., we bridge gaps to create a better world — and the gap between people who lack access to water, let alone clean water, is far too big. We believe everyone should have access to clean water,” said Richard Dickson, president and CEO of Gap Inc. “Through the launch of Get Blue, we're uniting some of the world's most influential brands behind a shared mission.”
Water’s role in business continuity and economic resilience is increasingly coming into focus. “Solving the global water crisis is possible if the business community comes together and focuses on measurable change. Water sits at the centre of opportunity in the global economy,” said Gary White, CEO and co-founder of Water.org.
Each founding partner has identified water as a priority within its sustainability and operational agenda. “Access to safe water is foundational to healthy communities and building a more sustainable business. Through Get Blue, we're using Amazon's scale and innovation to show what's possible when companies work together toward a common good,” said Kara Hurst, chief sustainability officer at Amazon.
Starbucks highlighted the relevance of water access within agricultural supply chains. “In some coffee, tea, and cocoa farming regions, people lack access to clean water and sanitation,” said Marika McCauley Sine, chief sustainability officer at Starbucks. “By partnering with Water.org and investing $50 million in WaterEquity, we're helping bring clean water and sanitation to those who need it most.”
“Through Get Blue, we're joining forces with global leaders to expand access to safe water and strengthen the communities where we all operate,” said Christophe Beck, chairman and CEO of Ecolab.
Founded by Gary White and Matt Damon, Water.org has helped 85 million people gain long-term access to water or sanitation solutions and is working toward reaching 200 million people by 2030. Reflecting on the initiative’s broader intent, Damon said, “When brands especially use their influence this way, progress proliferates — and that's exactly what this movement is designed to do.”
